She famously earned herself the nickname ‘Radio Bugonga as a child. Today, Sabrina Agasha is one of the most prolific and insanely talented personalities to grace our TV.
“I’ve always wanted to be a journalist since childhood. I grew up in Entebbe and lived in a place called “Bugonga” so people at home nicknamed me “Radio Bugonga” because “I was always loud, talkative, entertaining them and I was passionate about being a presenter.”
However, along the way she took a detour, taking a course in Information Technology at university but was quick to realize it wouldn’t work. She chose to pursue her journalism passion instead and the rest became history; she is doing amazing things.
An all round media professional, Sabrina is a Ugandan TV and Radio personality, producer and digital content creator.
She has done work for some of the biggest media brands including the BBC, Voice of America, and currently hosts three shows on NBS TV; NBS No Filter, Area Code and Press Box.
Sabrina says she is passionate about using her platforms to impact and cause positive change in society, especially for young people. Checkout her 21 Questions with GLIM
- On a scale of 1-10, how excited are you about life right now?
Right now I would say 1000 but if you had met me at the beginning of the year it would have been in the negatives. (laughter) Right now I have grown as a person and career-wise, things are moving on well, and I am super excited about how far I have come and my whole life in general. - What’s the most interesting thing you’ve read or seen this week?
Tiktok has a lot of interesting things. There was an official warning to people to stop taking medical advice from Tiktok because most people are now self-appointed medics or therapists and they are giving people wrong information. It got me thinking “It’s funny how we go to Google and search for medical answers from things or posts from strangers who are not licenced, professionals.” - What is your current source of inspiration?
I draw my inspiration from different things, like podcasts that I follow, Pinterest, books that I read and TV shows that I like. I really can’t pinpoint one. - Tell us something about yourself using hashtags.
#blessed. God has put me in positions to meet the right people, at the right time and they have steered me in the right direction. Opportunities have been coming my way here and there, so I say I am blessed. - How do you deal with pressure or stressful situations?
I don’t work well under pressure. So when I am in such a situation, I remove myself, settle down and re-group so I can make decisions from a relaxed point of view and not out of pressure or panic. - What keeps you moving in life?
The desire to be better. I constantly want to improve myself to be better than I was yesterday.
The second is I want money,(laughter) Money is important so I can’t exclude it. - What’s heavily played on your African music playlist right now?
Right now it’s Burna boy and Wizkid because they have not gotten into the “amapiano vibe”. Honestly, almost all African artists are doing amapiano so I muted most of them. Then from Uganda, I listen to rap. - What’s the one thing you’ve always wanted to try but you’ve been too scared to do?
Right now, I am about to start taking swimming classes, it’s like the one thing left that I’ve been scared to do. Most of the things the other things I have done. When something intimidates me, I force myself to go ahead and try it so that I can get it out of the way. - What’s the one thing you had to learn the hard way?
People are selfish. It might not necessarily be in a bad way, but It has taught me to also be selfish once in a while and put myself first. - What are some of the things that you’re passionate about?
I am 100% passionate about music. My life revolves around music and I stay up till late just listening to music.
I am also passionate about self-improvement, I enjoy reading self-growth books, and doing things that hat helps me grow and become a better person.
Sabrina Agasha - What would you say is the best project you have worked on to date?
I would say the times I’ve had the pleasure of working on International sets for example with teams like BBC and Voice of America. The reason is that I got exposed to so many different ways of working, and got different ideas on how to do things better and more efficiently. It was a good opportunity for me to learn and grow. - What challenging experience have you had regarding your career in the media industry? How did you overcome it?
I’ve not necessarily had a really bad experience but I have been in situations where some people have had an opinion about “who I should be” but I handled it by staying true to myself and my values. - If you could switch careers for a day which different career path would you choose?
I would choose to be a pilot. I’ve always admired pilots since I was a child and I believe my dreams are still valid, one day (laughter) I’ll pursue that dream. I feel like it’s a cool job. - What are some of your favourite memories as a T.V personality?
The time I was asked to interview a famous South African entrepreneur and author Vusi Thembekwayo. The interview was so abrupt. I wasn’t prepared as I should have been, I was a bit intimidated but to – date it is my most watched interview on YouTube, and the feedback in the comment section is positive. Considering that it was on short notice, it turned out well and I proved to myself that “I’m that girl” (laughter). - What projects are you currently working on that we should be excited about?
I do not usually speak or share about my ongoing projects or what I am planning to do before it’s fully confirmed. Sorry I won’t share. - What do you love most about what you do?
I love everything about what I do. The fact that it gives me a chance to be myself, to meet many different people that I can impact and those that can impact me is a beautiful thing. I am glad I do what I do and I love every experience in it. - What’s the biggest risk you have taken recently?
I would say being more intentional about my content creation on digital platforms. I have chosen to invest more into it, and now in case I see a brand I would like to work with I take a step further and reach out to them and let them know I would like to work with them. It’s a risk I am taking.
- What advice can you give to young people who look up to you?
Stay true to who you are and always look at the bigger picture.
You’ll get so many views and opinions from all kinds of people concerning how you should be, If it doesn’t fit in your bigger picture, appreciate the advice but focus on your goal. - What’s your favourite local saying? What does it mean?
(Laughs) Honestly, I do not know any local language. I grew up speaking English. - What’s the one thing you would spend your last shillings on?
It’s probably ice cream. (laughter)
The sad truth is I am actually lactose intolerant but when it comes to ice cream, I would risk it all.
- What’s the most Ugandan thing about you?
(Laughs) My timekeeping. I used to be a good time keeper but I would reach somewhere and find nobody.
