During the COVID-19 pandemic, Lydia Nakayenze Schubert’s company was forced to turn to intra-African trade, to sustain its operations by trading within the continent.
This shift, however, would highlight the viability of African markets as a crucial lifeline for Moo Me Gen which is now revolutionizing Uganda’s shea butter industry by leveraging local resources and adding value at the source.
Based in Otuke District in Northern Uganda, the company is conserving indigenous shea trees by transforming them into sustainable income sources for the community that was formerly ravaged by the LRA insurgency.
Watch her story in ‘Women Beyond Borders’
‘Women Beyond Borders’ is a business documentary series delving into the vital role of women in driving intra-African trade under the Africa Continental Trade Area. Through avenues such as financial inclusion, technological empowerment, industrialization, and value addition, the series explores how increasing women’s participation can significantly contribute to achieving the goals of the Africa Continental Free Trade Area and foster Africa’s socio-economic transformation.
The docu-series brings you the inspiring stories of five successful female entrepreneurs from Uganda and Ethiopia who are driving intra-African trade.
Witness their journey of resilience and empowerment in this docuseries, featuring expert insights from the African Union, the Uganda Exports Promotions Board, and the Private Sector Foundation Uganda.
‘Women Beyond Borders’ was produced by award-winning Ugandan Journalist and Documentary Producer Nila Yasmin, with support from the African Union Media Fellowship program implemented by GIZ.
Watch ‘Women Beyond Borders’
